Gen Z’s Secret Hack for Relaxation: The Science and Psychology Behind ASMR

Autonomous Sensory Meridian Response, widely known as ASMR, is characterized by a tingling sensation on the scalp that moves down the neck and spine in response to visual or auditory responses often accompanied by feelings of relaxation. Some other related feelings include frisson, synesthesia, paresthesia, or low-grade euphoria. It has therapeutic power according to Curtain University alleviating stress, anxiety, and insomnia gaining significant traction in recent years, especially among Generation Z with high levels of social and academic pressures, emerging new diseases, job insecurity, and economic instability with digital dependency. Common brain tingles include clicky sounds, gentle tapping, soft whispers, and personal attention. Is ASMR popular? ASMR appeared in 8.2 million monthly searches in the U.S. becoming its top query while fifth worldwide with 25.7 million searches in 2019. In 2018, 13 million videos with 500 new appearing daily were estimated. The YouTube v...